increase in healthcare local seo
HealthPRO Pediatrics
Information
Industry:
Healthcare
Pediatric Physical Therapy
Plan:
Local Search & Consulting
Local SEO for 20 locations
Weekly Marketing Consulting
Price: $4,000/month
Goal:
Increase Digital Brand
Increase Google Review Ratings & Customer Actions
Huge Increase in Website Traffic
Result:
New Local Strategy
100+ 5-Star Reviews on Google
Huge Leap in Customer Actions
Massive Increase in Website Traffic
“SpearPoint improved our Google rankings as well as the efficiency of our marketing processes. The team took the time to understand our goals and worked collaboratively to reach them.”
Chief Revenue Officer, HealthPRO
Increase Website Traffic
Formula for Success:
Optimize Local Directories + Generate 5 Star Reviews + Localized SEO on Website
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Increase in Google Customer Actions & Website Traffic:
5-Star Google Reviews
Reputation Management
Generating reviews was a primary focus for all pediatric locations. We worked with each facility manager on a review generation process that included: staff training, NPS (surveys), email marketing, in office flyers, and had friendly competitions between some offices. Five offices went from a poor rating to over 4-star rating on Google.
Google Impressions
Localized SEO on a Corporate Website
After we optimized the Google profile for each location, we used Yext and other citation building tools to increase directory listings. Then, we optimized each location page on the corporate website. Every page was optimized for keywords, individual services, and any dependent programs that the offices offered. This allowed each location to have its own location page and earn local rankings on search engines.