seo employment law strategy

Bob Meyer - Employment Lawyer

Information

Industry:

Legal

  • Employment Law Firm

  • Portland, Oregon

Plan:

SEO Gold Plan

  • Website Development

  • Rebrand

  • Full SEO Plan
    Price: $2,000/month

Goal:

Increase Leads

  • Calls from Website & Google

  • Qualified Leads from Website Forms

Result:

#1 in Market

  • #1 Keyword Rankings

  • 200+ Calls/month

  • 150+ Qualified Leads/month

Legal Digital Marketing Customer SpearPoint Marketing

“We have received a great increase in calls and inquiries to our website. A lot of great clients in need of our help have found our firm online thanks to SpearPoint’s help.”

Owner of Meyer Employment Law

Employment Law Leads

Formula for Success:

Increase Google Profile Customer Actions + Increase Website Traffic
=

Increase in Leads

We built their website with a local SEO plan in 2019 which offered our basic features. In 2022, we upgraded to the SEO Gold Plan and started to dominate search results including #1 rankings for most priority keywords: “Employment Law”, “Wrongful Termination”, “Discrimination Law”, etc. Plus, a blog focused on long-tailed keywords led to a giant leap in traffic and leads during 2022.

SEO Upgrade in 2022

Website Organic Traffic

Calls from Local SEO

After we optimized the Google profile and the website for local rankings, we used Yext and other citation building tools to increase directory listings. Then, we focused on generating 5-star reviews by using segmented email campaigns from previous happy clients. This allowed us to jump our “employment law” competitors on Google search results.

Google Phone Calls