seo employment law strategy
Information
Industry:
Legal
Employment Law Firm
Portland, Oregon
Plan:
SEO Gold Plan
Website Development
Rebrand
Full SEO Plan
Price: $2,000/month
Goal:
Increase Leads
Calls from Website & Google
Qualified Leads from Website Forms
Result:
#1 in Market
#1 Keyword Rankings
200+ Calls/month
150+ Qualified Leads/month
“We have received a great increase in calls and inquiries to our website. A lot of great clients in need of our help have found our firm online thanks to SpearPoint’s help.”
Owner of Meyer Employment Law
Employment Law Leads
Formula for Success:
Increase Google Profile Customer Actions + Increase Website Traffic
=
Increase in Leads
We built their website with a local SEO plan in 2019 which offered our basic features. In 2022, we upgraded to the SEO Gold Plan and started to dominate search results including #1 rankings for most priority keywords: “Employment Law”, “Wrongful Termination”, “Discrimination Law”, etc. Plus, a blog focused on long-tailed keywords led to a giant leap in traffic and leads during 2022.
SEO Upgrade in 2022
Website Organic Traffic
Calls from Local SEO
After we optimized the Google profile and the website for local rankings, we used Yext and other citation building tools to increase directory listings. Then, we focused on generating 5-star reviews by using segmented email campaigns from previous happy clients. This allowed us to jump our “employment law” competitors on Google search results.