B2B SEO & Digital Marketing Services

“Our content plan is on fire and we now have leads coming from SEO.”

Tiger Safarov,
Zen Supplies

Most Reviewed SEO Company in Denver, Colorado
DoubleFin
Group Dynamix
ZenOne
Tekkis

Is Your B2B Brand Looking for MORE

Inbound Leads & Opportunities?

B2B SEO That Attracts Your ICP & Cuts Ad Costs.

👉 Organic traffic that converts to inbound leads

👉 Delivers long-term inbound results

👉 B2B SEO partner focused on ROI and not the BS

“Honesty and focus on the results. No BS. Our content plan is on fire and we now have leads coming from SEO and social media efforts.”

SaaS CEO of ZenSupplies

Why B2B SEO from SpearPoint?

Your B2B SEO Partner—Not Just Another Agency:

We operate as an extension of your team, not a hands-off vendor. You’ll get direct access to a senior strategist who helps across SEO, messaging, ICP targeting, GTM alignment, and site conversion. Expect fast replies, real collaboration, and the kind of insight that only comes from someone who truly gets B2B.

Best B2B SEO:

B2B is our world and we know it better than any SEO agency. Our SEO strategy is focused on generating website traffic and conversions from your Ideal Customers.

Real Results:

Sure, we’ll get you impressions, improve Google rankings, grow website traffic. Our primary focus is getting you new leads and new customers so you can easily calculate ROI.

Generate Demand:

We know the world of demand generation in B2B. Our SEO strategy creates Top and Bottom funnel traffic. So you can generate and capture demand for your business.

Transparent Reporting:

We provide real-time access to your analytics so you can login at anytime and check on your campaign performance. We even integrate with Hubspot and SalesForce.

Our B2B SEO Services

  • Collaboration

    Strategic Collaboration:

    We embed ourselves in your business like a true growth partner. Our team works directly with your marketing and leadership teams to align SEO efforts with pipeline goals—not just pageviews.

  • Optimization

    Full-Scope Optimization:

    We deliver end-to-end SEO that moves the needle—technical audits, on-page, off-page, conversion-focused design, content strategy, and digital PR. No shortcuts. No silos. Just results across the entire funnel.

  • Content

    SEO Content That Connects:

    We produce content that ranks—and resonates. Every piece is optimized for search and written for real people, helping you educate buyers, build authority, and move leads through the funnel.

  • Digital PR:

    Digital PR That Drives Authority:

    We combine targeted link building, high-impact press releases, and podcast guesting to build trust, brand equity, and search authority. Your brand will be seen, cited, and remembered.

  • CRO Web Design:

    CRO-Driven Web Design:

    Traffic means nothing if your site doesn’t convert. Our conversion-focused design ensures that every page works harder—turning your rankings into revenue.

  • Constant Refinement

    Relentless Refinement:

    SEO is never “set it and forget it.” We constantly analyze, adapt, and improve your strategy to outpace competitors and compound growth over time. That’s how we turn SEO into a long-term growth engine.

Pricing

Jesse McFarland, Founder

B2B SEO Company

  • At SpearPoint Marketing, we specialize in results-driven SEO for B2B companies that sell services, software, and expertise—not just products. We partner with founders, marketing directors, and growth leads who are tired of vanity metrics and want an SEO strategy that drives sales, leads, and long-term business growth.

    We’ve worked with B2B service firms in cybersecurity, SaaS, legal, healthcare, and consulting—helping them generate high-intent inbound leads and dominate their verticals. Our Denver-based team takes a consultative, collaborative approach to SEO. We don’t believe in cookie-cutter campaigns—we believe in clear strategies, fast execution, and measurable ROI.

  • Jesse McFarland founded SpearPoint Marketing after 17+ years in the digital marketing world—working on both the agency and client side. He’s led SEO and marketing for both SaaS and professional service agencies. His B2B experience isn’t theoretical—it’s hands-on.

    Before SpearPoint, Jesse served as CMO and head of growth for several B2B companies. He’s built full-funnel SEO strategies from scratch, trained in-house marketing teams, and turned underperforming websites into lead-generation machines. Jesse has spoken on SEO strategy, lead generation, and AI-driven content creation across podcasts, classrooms, and client boardrooms.

    He understands how long sales cycles, high-ticket services, and complex buyer journeys shape B2B marketing—and he built SpearPoint to meet those challenges head-on.

  • American-Made SEO. Powered by a Denver-Based Team.

    At SpearPoint Marketing, every SEO strategy, content plan, and keyword map is crafted right here in the U.S.—specifically out of our Denver, Colorado headquarters. We don’t outsource. We don’t offshore. And that’s intentional.

    Why does this matter?

    We speak your language—literally and strategically. We understand the nuance of U.S. industries, buyer behavior, and how to position B2B offers in a competitive domestic market.

    We offer faster collaboration. No time zone headaches or communication delays. Our team is accessible, responsive, and works on your schedule.

    We provide better market alignment. Whether you're selling software to mid-market CFOs or services to enterprise IT buyers, our team understands your audience and how they search, vet, and buy.

    If your last SEO agency didn’t get your business—it’s probably because they weren’t close enough to it.

    At SpearPoint, proximity equals performance.

Our B2B Markets:

B2B SEO for SaaS Business

SaaS Companies

We create scalable SEO strategies for SaaS companies—whether you're pre-Series A or scaling to enterprise. From technical SEO to content that targets each stage of the buyer journey, we help SaaS brands build authority, rank for high-intent keywords, and generate demo-ready leads.

B2B SEO for Professional Services

Professional Services

We specialize in SEO for B2B service firms—including consultants, tech advisors, and marketing agencies. Our strategies are built to increase visibility with decision-makers, showcase expertise, and drive pipeline—not just traffic. If you sell expertise, we make sure it gets found.

E-commerce

(Manufacturing, Wholesale, Equipment)

We help niche e-commerce businesses—especially in manufacturing, wholesale, and equipment—rank for the products that matter. From structured data to product-category optimization, our SEO drives revenue by bringing high-intent buyers to your site without ad spend.

SEO for Cybersecurity and IT Services

Security & Cybersecurity Firms

We specialize in SEO for cybersecurity and physical security companies. Whether you’re targeting healthcare IT leaders or government contracts, we build trust and authority through targeted, compliant SEO strategies that deliver steady, high-quality inbound leads.

A Winning B2B SEO Service
In 8 Essential Steps:

B2B Goal Setting

1. B2B Campaign Goals:

  • Set KPI Objectives

  • Define the Characteristics of the Ideal Customer

  • Conduct Competitor Identification and Analysis

  • Incorporate Tools: Hubspot, Google Analytics, Keap, Unbounce, and more.

B2B Keyword Research

2. B2B Keyword Research:

  • Recognize and Rank Keywords According to Purpose:

    • Top Priority: Home and Core Pages

    • Moderate Priority: Product or Service Pages

    • Lower Priority: Thought Leadership (Blog/Article Content)

B2B On-Site SEO

3. On-Site SEO:

  • Chart and Enhance Keyword Placement on Every Page:

    • Central (Primary) Keyword

    • Secondary Keywords

    • Geographical Location (International, National, Regional, City)

B2B Technical SEO

4. Technical SEO

  • Website Navigation

  • Enhancing Calls to Action (CTAs) for Lead Generation, Opt-Ins, and Event Engagement

  • Optimizing Website Performance

  • Addressing Loading Time, Site Speed, Server Errors, and More

B2B SEO Blogging

5. B2B SEO Blogging

  • Exploration of Research-Informed and Content Gap Subjects

  • Development of Thought Leadership Material

  • Creation of 1,500-3,000+ Word Content through AI and Human Collaboration

  • Inclusion of Custom Images with Optimization

B2B Content Channel Distribution

6. Content Channel Distribution

  • Generate Captivating Content for Your Target Audience on:

    • LinkedIn

    • Facebook

    • Google Business Profile

B2B Link Building

7. B2B Link Building

  • Robust Internal Linking Framework

  • Develop Shareable Content (Blogging, Customized Images)

  • Establish Presence on Third-Party Directories, Citation Platforms, and Review Sites

  • Contribute Guest Posts to Industry-Relevant and High-Quality Websites

B2B SEO Metrics

8. B2B SEO Metrics:

  • Objective Metrics (Leads, Conversions, etc.)

  • SEO Advancement Metrics:

    • Keyword Positions

    • Organic Website Traffic and Impressions

    • Leads and Digital Conversions

“Their strategy for SEO success actually delivers… They got my phone ringing again and that’s all that matters.”

Matt CEO of Tekkis

0 to Real Leads & Sales in 3 months.

Want Free B2B DIY SEO Resources?

Guide to B2B SEO Strategies

We’ve got you covered.

  • B2B DIY SEO Guides

  • DIY SEO for Start Ups

  • SEO for SaaS Companies

  • More… Go here.

  • SEO & Marketing Consulting for Saas Company

    "Honesty and focus on the results. No BS. Our content plan is on fire and we now have leads coming from SEO and social media efforts."

    Saas: CEO of Zen Supplies

  • SpearPoint's responsiveness, broad knowledge base, and organization set them apart from the dozens of web and SEO professionals that we have worked with in the 25+ years we have been in business. We are highly impressed.

    Professional Services: Co-Owner of SciTechEdit International

  • Matt from Tekkis

    "I don't know what it is with Jesse and his team, but they got my phone ringing again and organic leads coming in from my website. Jesse has a strategy for SEO success that delivers. It is effective and produces results."

    Cybersecurity: Owner of Tekkis

  • SpearPoint really knows their stuff. If you are looking for help with SEO, you should give them a call.

    Cybersecurity: VP of Sales at Asgard Cyber Security Services

  • Bryan Becker

    Their business-first approach and extensive experience in delivering exceptional work are impressive.

    Cybersecurity: Founder of Class IV

  • Colby Flood

    SpearPoint has helped us improve our SEO rankings to rank for highly competitive keywords with a 91% keyword difficulty score. Most importantly, they helped narrow our focus to put budget and efforts towards things that will drive results.

    SaaS: Owner of DataAlly & Brighter Click

  • Wes Kim

    Jesse from SpearPoint is one of the best experts in SEO.

    SaaS: Founder of SEO AI

  • Paul

    We rank #1 on Google for all our priority product keywords. Before SpearPoint Marketing, we had ZERO!

    Ecommerce: Owner of Cuda’ Powersports

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