B2B Link Building Strategies for Better SEO
Success in the digital world often feels like trying to unlock a cryptic puzzle. And when it comes to boosting your company's visibility, that puzzle becomes about decoding the enigma of Search Engine Optimization (SEO). But don't worry - this guide is here to unveil some clever strategies that businesses use every day. These are effective, tried-and-tested methods revolving around an SEO secret weapon: B2B link building.
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Intro to B2B Link Building
Business-to-business (B2B) link building is one of the most critical processes in off-site SEO. It's akin to word-of-mouth referrals but in cyberspace. The more high-quality backlinks you gather from reputable sites, the higher your website will rank on search engine result pages.
What is Off-Page SEO
Off-page SEO refers to activities beyond your own website that influence rankings within search engine results pages (SERPs). Factors driving off-page SEO include links leading back to your site, social media attention, and other marketing efforts happening outside your webpage.
The Value of B2B Backlinks
When another business links their website content to yours, they create what we call a "backlink." Now, why are these backlinks essential? They act as digital endorsements or votes of confidence in a sea of online competition. More importantly, top search engines like Google see quality backlinks as indicators of trustworthy content.
This reputability boosts your chances of achieving excellent organic ranking positions on SERPs — making b2b backlinks vital in enhancing your b2b seo strategy!
Where Backlinks fit into E-A-T
E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness. It's a concept Google uses when evaluating pages and websites. High-quality backlinks can bolster each element in E-A-T:
For Expertise, backlinks from industry specialists can affirm your know-how.
In terms of Authority, links leading to your site on a variety of platforms establish you as a leader in your niche.
Then for Trustworthiness, quality links direct users and search engines alike to perceive your business as a trustable source.
Our Top 6 Strategies for B2B Link Building
As we delve deeper into unraveling an array of effective b2b link building strategies, I cannot overemphasize the importance of building high-quality links.
1. Make Shareable Content
The SEO Value of Shareable Content?
Making content that's shareable stands at the top echelon of any solid seo link building strategy. This approach could potentially attract backlinks like a magnet to steel. By making your content share-worthy, it opens up avenues for others to naturally want to reference them in their blogs or social media, giving you those priceless backlinks and boosting your visibility.
Examples of Shareable Content?
Infographics, video tutorials, podcasts, insightful reports and even compelling blog articles can all be outstandingly share-worthy if they deliver niche-specific knowledge and original data effectively packaged in easily digestible pieces.
Some of our shareable content favorites that generate backlinks:
Engaging & Interactive Content:
How-To Guides
Lists
Current or Trending Events
Quotes
Industry Statistics
Engaging Media:
Custom Images/Graphics
Videos
Infographics
Carousels
Memes
Shareable Content Tools
Deploying tools such as Canva for infographic creation, BuzzSumo to understand what content performs well and Hootsuite for effective social media management can facilitate creating and distributing impactful shareable content.
2. Build, Optimize & Get Reviews from Business Listings
The SEO Value of Business Listings and Reviews
Positive reviews not only help build credibility but also contribute significantly towards local search engine rankings within Google’s Local Pack - vital for improving organic search ranking. Relevant business listings lead to improved business reputation and add valuable trust signals to your website's overall SEO profile.
Examples of B2B Business Listings
Google Business Profile is central here! An optimized listing can do wonders for local SEO visibility. Likewise, Bing Places is another potent tool while LinkedIn Company Pages serve impressive dual roles as both a social networking site and a platform where you can build business listings.
Some of our favorite B2B Business Listings are:
Business Listing & Reputation Management Tools
BrightLocal is our tool of choice for claiming, optimizing, and managing business listings at scale as well as reputation management that includes monitor reviews, get reviews, and showcase reviews.
3. Industry-Related Guest Posts
The SEO Value of Guest Posts
Guest posts award quality backlinks from blogs relevant to your industry. They promote visibility before a broader audience by becoming part of a trusted blogger's community. Crucial elements like keyphrase-rich anchor text links and the contextual relevance could significantly boost your organic search profile.
Examples of B2B Guest Posting Sites
Blogs with a solid domain authority like SaaS Genius or Killer Startups often feature guest bloggers. Medium is another exceptional platform where you can contribute high-quality content even without formal connections with website owners.
Guest Posting Tools
BuzzStream stands tall amongst efficient outreach management tools; meanwhile, ContactOut helps find correct email addresses to streamline your outreach program for guest blogging partnerships. Where Serpzilla does nearly everything for guest posting.
4. Be a Podcast Guest
The SEO Value of Being a Podcast Guest
Appearing as a podcast guest confers numerous perks - potentiating brand awareness, establishing yourself as an industry leader and providing opportunities for precious backlinks within show notes or transcriptions left on podcast hosting sites.
Our Favorite B2B Podcasts
The 'SaaS Breakthrough' or 'The Hustle & Flowchart' podcasts exemplify platforms offering fantastic exposure possibilities due to their established audiences consisting primarily of savvy marketers looking for actionable wisdom.
How To Become a B2B Podcast Guest
B2B podcasters need guests. Just need to ask!
A successful strategy involves identifying appropriate podcasts, understanding what value you can deliver their audience, and pitching the host succinctly yet effectively.
We recommend looking up industry related podcasts on Spotify and Apple. Also, look up industry related podcasters on Linkedin.
5. Host Virtual Events
The SEO Value of Hosting a Virtual Event
Hosting webinars, virtual conferences or online training can pull in high-quality links. When attendees discuss and link back to your event, it creates an organic wave of authentic backlinks.
Our Favorite Virtual Events
The Demand Gen Jam Session from Vende Digital is our favorite virtual event as it tailors to B2Bs and marketing.
How To Host a Virtual Event
Start by choosing a compelling topic relevant to your audience’s interest. Leverage email marketing for promotion and create an event page optimized for SEO. A post-event follow-up with recordings or scrutinized key points could help sustain momentum long after the curtains are drawn.
6. Public Relations
The SEO Value of Public Relations
Building relationships with journalists and influencers offer potential access to outlets with massive reach and high domain authority - opening the floodgates for robust backlinks.
Our Favorite PR Sites
HARO is an incredible tool where reporters actively seek expert opinions on assortment topics making gaining visibility much simpler win-win situation!
How to Reach Out To A Reporter
Approaching reporters requires tactfulness- establish genuine connections before sending personalized pitches. Do remember, they're hunting exclusive, rich stories that would captivate their readers too!
Conclusion
In the final analysis, link-building and SEO are inextricably interconnected within the realm of digital marketing. Link building for B2B encompasses a variety of strategies, each valuable in its own right. However, when leveraged together these methods can result in compounded success.
At SpearPoint Marketing LLC, we believe SEO sets the foundation for all other digital marketing strategies. Our approach emphasizes an integral blend of both technical skills and creative acumen. With this comprehensive insight on B2B link building strategies at hand, it is time for you to take strides toward better visibility and let your great content speak for itself!
Remember: just as Rome wasn't built in a day, neither is solid SEO performance. The rewards will undoubtedly be realized over time with increased site traffic and tangible ROI.